by David Sanchez on July 3, 2012 @ 12:28 pm
Electronic Arts has revealed plans to rely solely on digital distribution in the future. While specifics weren’t detailed, EA Games President Frank Gibeau stated that the company currently has great relationships with its retail partners, but said that a massively digital market is inevitable. “We have a clear line of sight on it and we’re excited about it,” said the EA boss in a statement to GameSpot. “Retail is a great channel for us. We have great relationships with our partners there.”
Gibeau stated that the biggest relationship for EA, however, was with gamers. Because of that, EA wants to make its games as widely available as possible. So whether that’s through retail or digital distribution, the publisher will pursue whatever avenue it takes to keep that relationship. “If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do,” continued Gibeau. “It has a lot of enhancements for our business.”
“For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future … we’re going to be a 100 percent digital company, period. It’s going to be there some day. It’s inevitable.”
Those are some interesting remarks by Gibeau. It’s especially surprising that he said EA has a great relationship with gamers considering so many folks have soured on the company as of late. That said, EA certainly has its fans. Obviously, the company wants to continue to push Origin, which isn’t all that popular, and by going 100 percent digital, it will further promote its online distribution service. It should be fun seeing how gamers react to every single EA game landing on Origin in a few years.
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