by David Sanchez on July 23, 2012 @ 1:30 pm
This console generation has been pretty lengthy, hasn’t it? Just a bit, right? While I personally don’t mind that at all, it seems other folks are jonesing for a new batch of consoles. One such person is Ubisoft’s Yves Guillemot. Speaking to Gamasutra, the CEO stated that new hardware helps out developers in a big way because it allows for new franchises to be introduced.
“What we missed was a new console every five years,” said Guillemot. “We have been penalized by the lack of new consoles on the market. I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.”
While some may argue that prettier graphics have absolutely nothing to do with creativity (an argument that has some substance, by the way), what Guillemot is referring to is the creativity behind developing and launching new IPs. According to the Ubisoft co-founder, it’s a lot easier to introduce a new franchise at the start of a console generation and having that franchise succeed.
“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation,” continued Guillemot. “Our customers are very open to new things. Our customers are reopening their minds — and they are really going after what’s best. At the end of a console generation, they want new stuff, but they don’t buy new stuff as much.”
Is Guillemot spot-on with his worries about an ongoing console generation? Do people care more about new franchises when there’s new hardware to play those games on?
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