Sony has managed to hit 2.2 million Vita sales worldwide, but don’t let that generally large number fool you. In terms of video game hardware, 2.2 million isn’t all that impressive for the period of time that the Vita has been available on the market. An SCEE rep told Joystiq that these figures were indicative of sales up to June 30, which means the number’s likely gone up by now, though probably not marginally.

To put things into perspective, in May Sony’s Kaz Hirai revealed that the Vita had reached 1.8 million worldwide sales. Compare those numbers to the 3DS, which reached 3.61 million units sold before its price cut and 6.68 million units following the price cut.

It seems it would be ideal for Sony to follow suit and offer a lower price tag of its own for the Vita, but it doesn’t look like that will be happening anytime soon as Sony Worldwide Studios boss Shuhei Yoshida clearly stated it wouldn’t. In addition to the lack of a price cut, there still aren’t many games on the console to entice gamers to shell out the cash for it. Add to that the dwindling third-party support, and it’s easy to see that the Vita’s in a really ugly place right now.

Sony, just lower the damn price on the Vita.

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