According to internal research conducted by Tom Prata, Nintendo of America’s senior director of product development, the gaming industry is still ripe for growth. With an estimated worldwide player count of 295 million, Prata believes the industry could grow by as much as 50 percent “if the right game came along,” dismissing previous claims by analysts that the Wii and DS market is saturated.

At face value, that sure sounds like a lofty goal to place on a single game. Then again, when you consider that Wii Sports alone brought millions upon millions of people to the Wii, many who have never picked up a game before their life, perhaps it’s not such an unrealistic prospect.

With more of a focus being placed on creative innovation in today’s market, the day when such a title comes to realization may not be far off, relatively speaking.

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