Pachter: Wii September Performance Not Looking Up, Price Cut Needed To Stay Competitive
by September 14, 2009 @ 11:51 am
Wedbush Morgan analyst Michael Pachter has already voiced his concerns over the need of a Wii price cut, and there’s good reason to believe that Nintendo will be taking that advice to heart if U.S. sales predictions for September are on the mark.
With total unit sales 50 percent lower than last year, Pachter expects Wii sales to take another hit in September, which would translate to a sixth consecutive month of decline. How significant of a dropoff that may be is anyone’s guess – and it may not happen in the unlikely event that sales pick up. However, with August NPD figures inching closer to the sub-250K mark, Nintendo may want to take proactive action on this one.
US Wii sales set for sixth month of decline [GI.biz]
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