Sony SVP of Marketing Peter Dille has revealed that the company is actively working on a new movie download service for PSP and PS3, and that it will be coming to a console and handheld near you very soon. Great news, but why has it taken so long? They wanted to get it right, Dille explains:

What I can tell you is we’re working on it, we see that it’s critical, not just for PSP but also for PS3, and it’s something we know is super important to get right. We won’t have a second chance to make a first impression. If we launch it and it’s not right, we’re going to get creamed. So we want to make sure we get the consumer experience right, get the right content, and we’re working really hard on it. And I don’t think we’re talking about years, I think this is something we could get behind really soon.

He’s got a point there. Sony has been treading on thin ice lately. Any sort of consumer backlash could be fatal. If all goes well, look for the service to launch later this year.

E3 Exclusive: Sony movie download service coming to PS3 and PSP [Gamasutra]

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