Halo 3 Destroyed Hollywood
by October 16, 2007 @ 11:47 am
Apparently box office sales aren’t doing so well right now. The Farrelly Brothers’ The Heartbreak Kid only saw about 14 million in revenue on the October 5 weekend the film opened, 27 percent less revenue than initially expected.
To Hollywood this is a utter failure, and what are they blaming it on? Not the movie itself — of course, instead the blame is going on Master Chief for driving sales away from the box office. Analyst Mike Hickey comments:
The audience on this game is the 18-to-34 demographic, similar to what you’d see in cinemas. This could last for several weeks.
Let’s see how many film studios push back their movie release dates once Rockstar’s Grand Theft Auto IV is dated.
Bad Box Office? Blame ‘Halo’ [Advertising Age]
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