Hats off to the crew over at Rockstar. Grand Theft Auto IV has officially made it into the Guinness World Record books, earning top honors in the categories of “Highest Grossing Video Game in 24 Hours” and “Highest Revenue Generated by an Entertainment Product in 24 Hours.”

The critically-acclaimed title generated $310 million in worldwide sales on its first day, selling a total of 3.6 million units to consumers. Looking at the competition, Spider-Man 3 made $60 million on its opening day, while J. K. Rowling’s seventh and final Harry Potter book racked up $220 million in 24 hours.

Confirmed: Grand Theft Auto IV Breaks Guinness World Records™ With Biggest Entertainment Release Of All-Time

The Popular Franchise Trumps All Other Entertainment Title Sales.

London, UK, 13th of May – The famed Grand Theft Auto series has made headlines yet again! As newly-released sales figures show, Grand Theft Auto IV has crushed the competition by selling 3.6 million units and earning $310 million in its first day of release, earning Guinness World Records™ for the Highest Grossing Video Game in 24 Hours and the Highest Revenue Generated by an Entertainment Product in 24 Hours. These records establish GTA IV as the most profitable entertainment release of all-time, far surpassing other video game, film and book releases. According to Guinness World Records™, this is how the game stacks up against the competition:

Fastest-selling video game in 24 hours: Halo 3 at $170 million Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at $60 Million Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at $220 million.

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