Sony definitely didn’t shy away from taking jabs at Microsoft during its E3 press conference, and the big one was the price of PS4 hardware. It’ll set you back only $399, $100 less than the Xbox One.

We’ll say this: it sure is going to be an uphill battle for Microsoft to convince consumers to pay $100 extra for their box. The upcoming months leading in to launch will be interesting to say the least.

Pre-order your PlayStation 4 right now from Amazon