by February 14, 2012 @ 9:42 am
In what is becoming increasingly common for EA published efforts, the re-imagining of Syndicate – a cyberpunk-themed shooter – will require an Origin install. That means regardless of where you buy it from, loading up EA’s digital distribution client is a prerequisite. This joins the already released Battlefield 3 and upcoming Mass Effect 3.
We can’t say we’re surprised. EA is leveraging exclusives to attract users, much like Valve does with its own titles on Steam. Additionally, in a bid to compete with the latter, recently Origin has begun teaming up with third-parties to expand its distribution portfolio. On the surface, these efforts seem to be working well – Origin has amassed 9.3 million users since launch, but it’s not clear how many represent active accounts.
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