So That’s Why North America Didn’t Get a White 3DS XL

by David Sanchez September 20, 2012 @ 8:55 am

When the 3DS XL launched last month in North America, it came in two very appealing color combinations. One was blue-and-black, and the other was red-and-black. Nothing extravagant, but still very nice to look at and hold. I know I certainly don’t mind carrying around my red-and-black 3DS XL.

Two 3DS XL colors that weren’t released in North America were silver-and-black and plain white. The silver-and-black model was released in the UK, meanwhile the all white 3DS XL became a Japan exclusive. Just by looking at the darn thing, you can tell it’s absolutely gorgeous. So why exclude North America from getting either black-and-silver or white 3DS XL models? According to Nintendo of America President Reggie Fils-Aime, it’s because those light color schemes don’t sell well over here.

“We have launched silver- and white-colored GBAs, DSes, DSis, and in our [North American] market they don’t sell very well,” said the Regginator in a statement to IGN. “So instead of approaching this lighter-colored product as a mass [product], we’re going to look at the opportunity on a much more limited basis. You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently.”

It makes sense that Nintendo wouldn’t release light-colored 3DS XL units here in North America if they simply don’t sell very well. I mean, it’s common business sense. At least the company is considering special limited runs down the road. I probably wouldn’t shell out the cash for one of those simply because I’m perfectly happy with my red 3DS XL, but it’s good to know that gamers may have that option in the future.

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