Valve: Digital PC Gaming Market Is Just Swell, Retail Dying

by Mike Bendel July 4, 2008 @ 6:05 pm


Is the PC gaming market dying? Uninformed skeptics will say so, but the digital side of the market paints a different picture. Just ask Valve marketing VP Doug Lombardi. With year over year revenues from the company’s Steam download service up a whopping 190 percent, and popular MMO titles such as Age of Conan and World of Warcraft garnering mainstream attention, Lombardi says it is in fact the PC retail market that is on rapid decline:

We have really been outspoken lately about that. There is this broken story about the PC being on the decline, right? And that is one of these things like that we are really sort of being cranky about right now and being outspoken about and saying, it is not the PC market that is dying, it is the PC retail in the states that is dying.

I tend to agree here. I honestly can’t remember the last time I purchased a new PC title not from Steam.

Valve: PC Market is Not Dying, PC Retail in America is [TGR]

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