According to SCEA hardware marketing director John Koller, PSPgo sales are still “over-forecast” from what the company thought they would be. While maintaining steady support in the retail sector, Sony plans to sharpen its focus towards digital distribution in 2010.  Sony acknowledges the fact that some publishers have been slow to make the jump to digital — Square Enix anyone? — and is in the process of laying down the groundwork to encourage third-parties to release simultaneously on both distribution fronts.

So, there’s a few things that we’re looking at for the PSP Go, but the most critical thing is that we’re fighting to ensure that we get parity on launch dates. We’ve noticed that has been one area for PSP Go owners that they’ve asked about, since they want to be able to get their titles at the same time as the “physical goods” consumer, the PSP 3000 consumer. That’s one area that we’re going to continue to emphasize. We are making plans for it and have launched that strategy on the first-party side, but we’re going to emphasize that for third-party. It makes sense. I think that given the type and sheer amount of consumers that believe in digital distribution, we need to ensure that they get their games when they want them.

It boggles my mind that these logistics were not worked out beforehand to ensure there would be no delay in getting product out on PSN versus retail channels. A colossal oversight by Sony. Nevertheless, PSPgo owners must find it reassuring to hear that steps are being taken to rectify the issue. It’s an important stride towards making the digital consumer not feel like they’re being treated unfairly.

Sony Talks 2010: “Project Natal and Wii are going to have trouble” [GamePro]

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