Envious of the flame red 3DS color Japan has? Good news, Nintendo is bringing it stateside on September 9, joining the currently available Cosmo Black and Aqua Blue shades. The date also coincides with retail availability of Star Fox 64 3D.

Nintendo feels confident the new color and fall software lineup, combined with the new $169 MSRP — which official goes into effect on August 12 — will set the stage for record sales this holiday season.

“Nintendo 3DS is poised to be on fire for the holidays, with its new suggested retail price, great games and our new Flame Red color,” said Nintendo of America President Reggie Fils-Aime.

“With major upcoming releases in the Star Fox, Pokémon and Mario series, in addition to downloadable offerings from Nintendo eShop, Nintendo Video and Netflix, the system offers new and fun experiences to owners on a daily basis.”

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