EA: Consumers Wary of Digital Due to PSN Fiasco, Prefer Retail

by David Sanchez May 10, 2012 @ 11:09 am

It’s been over a year since the infamous PlayStation Network debacle angered a lot of gamers and didn’t allow anyone with a PlayStation platform to enjoy online play for a lengthy period of time. Since then, things have gotten better for PlayStation 3 owners, but dirtbag hackers have continued to annoy people, going so far as to target a few Xbox 360 users, too. Despite the fact that the days of the PlayStation Network outage are behind us, EA cites that incident as one of the major factors behind the lack of support for digital distribution, reports Gamasutra.

At the Bank of America Merrill Lynch 2012 Global Technology Conference, EA COO Peter Moore stated that gamers are far keener to go into actual retail stores to purchase digital download cards as opposed to buying games online. He also made a hard-to-believe claim that most gamers don’t own credit cards. “A lot of our consumers don’t own credit cards,” said Moore. “A lot of our consumers are still afraid of what happened to the PlayStation Network when 77 million accounts were accessed by Anonymous in 2011.”

Moore went on to say that EA is a big supporter of retail. While I’m personally a fan of both retail and digital content, it’s what the COO said next that kind of bothered me: “The other key thing is selling digital content on the day of launch … When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game … you’re selling $20 DLC, so the sale becomes $80.”

In other words, gamers are paying $80 for one game, which is kind of a messed up thing to do. And while Mass Effect 3 already offered a ton of content to gamers for $60, there are other titles out there that seem to charge the standard $60 fee, only to release small DLC packs that feel like they should have already been included in the game to begin with. That’s kind of rotten when you really think about it.

Also, it’s totally hilarious that both EA and Bank of America are mentioned here considering they took the top spots in The Consumerist Worst Company in America 2012 awards.

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