Sony may have just recently acquired media streaming service Gaikai, but that doesn’t mean the company plans on ignoring the retail market anytime soon. In fact, Sony looks to continue delving into retail media with its next platform. Speaking to MCV, Sony UK head Fergal Gara said that the PlayStation 3 and Vita manufacturer needs retail.

“Coming down off that 2008 peak has been a steep ride for many and has involved fallout on many levels, not least of all retail,” said Gara. “We’d love to see as many of those retailers as possible maintain their interest in servicing the space because clearly down the road many of us are going to be doing our best to give another injection into the market whenever the next cycle starts.”

We’ve seen the digital market grow exponentially over the past few years, and it’s only going to continue to grow. With companies like EA announcing plans to go 100 percent digital within the next few years, there’s no denying the power and appeal of digital distribution. It’s interesting to see Sony’s interest in retail, even after its acquisition of Gaikai. Personally, I like going out and buying tangible games, so I’m all for the continued retail support.

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