Kaz Hirai Says Vita Sales Are Chugging Along as Expected

by David Sanchez August 31, 2012 @ 1:07 am

How’s the Vita faring? Pretty okay, says Sony’s Kaz Hirai. Speaking to Reuters, the company CEO stated that sales for the Vita were coming along as expected for the most part. As far as worldwide sales are concerned, the Vita is right on course, though things could be better in certain regions. “Worldwide, the Vita is pretty much along where we would expect it to be, maybe trending behind in certain territories,” stated Hirai.

The Sony exec wants gamers to realize that it takes time for a platform to succeed. Hirai mentioned the PlayStation 3, saying that it wasn’t an instant hit, but that it has since grown into a powerful platform worth owning. “Back in 2006 to 2007 people were saying PlayStation 3 is not happening, it’s dead, but today it’s a great platform, contributes bottom line to us,” explained Hirai. “You need to look back five, 10 years for these platforms to tell whether they are successful.”

Hirai makes a valid point, and we have seen gaming platforms make a comeback out of nowhere before. I really hope the Vita manages to rise from its current rut down the road, because I want it to succeed. But as the cliche goes, only time will tell.

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